03 · Your brand
Your mission, your look.
Your colors and logo on every video, set once. Point the logo at your donation page, with tracking tags added for you.
openshelf.org/donate?utm_source=video
Tell the story. Ask at the right moment.
Put impact stories and year-end appeals on your own donation page, in your colors, with no ads and nothing else competing for attention. When the story lands, the Donate button is already there.
Open Shelf LiteracyDonate
Open Shelf
Give a child their first book.
Every gift puts a chapter book in a child’s hands this fall.
One book1 child
A classroom24 children
A school300 children
A school district2,400 children
01 · The askMarina and Fleet
Put the Donate button inside the story.
Place a button at the exact second your video makes the ask, and point it at your donation page. The video pauses when someone taps. Want your own form instead? The Player API can open the donation form on your page when the video ends.
- A button, a styled text box or an invisible hotspot, from any second to any second
- Links open your donation page with tracking tags added
- Playflow never takes a cut, because donations never pass through us
Open Shelf
Interactive timeline2:10
Donate now
1:38 → end
Action: open linkPause on click: on
02 · Proof
Show the board what the video did.
See plays, how far people watched, where they came from and where they are, for every appeal and every campaign, compared with the last period. Count how many viewers reached the ask and how many tapped Donate.
Year-end appealDec 1 → 31 · vs Nov
Plays6,420+38%
Finished61%+6 pts
Tapped Donate7%449 taps
Engagement
The ask · 1:38
Sources
Email 52%Social 31%Your site 17%
Drop-offAn engagement curve that shows the second people stop watching
SourcesEmail, social, your site
ExportCSV for the board report or a grant reportyear-end-appeal.csv
04 · Volunteers and board
Train volunteers without making it public.
Password-protect onboarding and training videos, invite staff with the right role, and keep embeds playing on your own site only.
Password protectedEditor · 4 staffViewer · Board
05 · AccessibilityCaptions on every plan
Easy to follow for every supporter.
Upload captions on any plan. On Marina and Fleet, Playflow drafts transcripts for you. Viewers can change speed and turn captions on.
“Maya picked the longest book on the shelf.”
Does Playflow process donations?
No. Your Donate button links to the donation platform you already use, and gifts go straight there.
Can the Donate button appear only at the end?
Yes. Pick the start and end second for each button. It works on Marina and Fleet.
Are there ads on our videos?
Never. And no other organization’s videos show up when yours ends.
Can we see which supporters watched?
Reports show engagement without names. If your site already knows the supporter, the Player API can send watch events to your CRM under your own privacy policy.
Can we share a video privately with a funder?
Yes. Send an unlisted link, and add a password if it’s confidential.
More use cases
All use casesRelated use cases.
14-day free trial
Put your next appeal on a better player.
No card required. When the trial ends you get 14 days to add a payment method, with email reminders along the way.